“The most important part of an explainer video isn’t the video…it’s the script” – Neil Patel of QuickSprout Let me start this post by stating that I don’t write explainer video scripts. I am not ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show ...

When we were still a startup newbie, we believed that what made an explainer video cool included flashy colors, smooth transitions, and a silvery narration voice. We put most of our emphasis on the ...

Law firms have been slow to take advantage of the opportunities available through video. While a detest for specific platforms such as TikTok is understandable, law firms are remiss to ignore the ...