Learn how to write blog posts that drive real engagement, boost reader interaction, improve SEO, and keep your audience ...

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to read, I wanted to highlight ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Writing blog posts and comments on blogs is actually very simple. The basic guidelines: keep your copy lively, factual, tight, clear, short and search engine optimized. Here are basic blog style ...

Producing blog posts is a surefire way to connect with consumers and provide them with much-needed information, like FAQs or product guides. But writing posts that cut through requires an ...

Blinking at you. Waiting for you to say something. In the last few months, I’ve written 20 pieces that have been viewed over two million times. But every time I write, there are still moments where I ...