The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Opening a gift shop gives you a way to enchant customers with the unique items you offer. But there's more to owning a gift boutique than just finding and putting beautiful products on display. That's ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Whether you have a new advisory firm or an established one, you need a marketing plan. Proper marketing can help you attract your ideal clients, establish your brand's credibility and reputation and ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...

All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today. However, they struggle to integrate this into ...

In the competitive culinary world of 2025, restaurant marketing is no longer just about printing flyers or relying on word-of-mouth. Today, diners expect seamless digital experiences, personalized ...