It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

Just two years ago, "online to offline (O2O)" was merely a concept in China, but now, the mode is regarded as the new trend of the entire retail industry and is expected to become most influential on ...

O2O has also been efficient in boosting foot traffic for merchants, increasing their revenue. Although 53.5 per cent of local business surveyed priced their O2O services below their offline operations ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. China’s e-commerce industry is no longer just about selling goods on the internet. As internet penetration has ...

O2O commerce allows you to go after both ecommerce and retail markets at the same time. Instead of brick-and-mortar retailers reaching just one type of shopper (those within close proximity to the ...

So I was at Carrefour Shanghai just yesterday (oh, yes! I still shop at hypermarkets and supermarkets despite being an avid online/mobile user and shopper). And while I was at the payment counter, I ...

Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. Over the past 20 years, online shopping has evolved from an ...

Alibaba Group Holding Ltd (NYSE: BABA) has been promoting its recent $4.63 billion investment in consumer electronics retailer Suning Commerce Group Co Ltd as its latest push toward “O2O.” O2O is a ...

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