Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

“The most telling part of our research for me was that many of the women taking part in the study thought that they were ...

Experts are urging brands to ditch the 'shrink it and pink it' approach of simply taking a man's shoe, making it smaller and ...

Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs ...

The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

Shoe designers have been urged to ditch the “shrink it and pink it” approach to women’s trainers. Despite known biological ...

Women's running shoes could reduce performance and increase chances of injury as they are based on a man’s foot.

Seeing pink: why is sports gear for women still so gendered? Starting the year by browsing fitness kit for your new exercise regime? You won’t be able to avoid pink sportswear in the women’s sections.

They also described how women’s needs change throughout their lives – such as the need for increased shoe size and width ...