Conversion: The completion of a meaningful (advertiser specified) user action on the advertiser's web site by a user who has previously interacted with an ad from that advertiser. Currently, the web ...

Conversion: The completion of a meaningful (advertiser specified) user action on the advertiser's web site by a user who has previously interacted with an ad from that advertiser. Currently, the web ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...