(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

What would you think if we said that the language we speak not only allows us to communicate but also determines how we perceive reality? This may seem like an exaggeration, but the Sapir-Whorf ...

A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, looking at the fields and the sky, there was a shift in my perception.