Neuromarketing research helps marketers better understand consumers’ non-conscious responses to ads. Yet most of the time, this research occurs at the end of the creative process, when it is difficult ...

Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences practice that also offers list processing ...

NoSQL database technology vendor Couchbase has introduced a new Couchbase Spark Connector. According to Couchbase, the new Spark connector will enable businesses to gain business insights faster, ...

According to the Oxford English Dictionary, a parable is an “allegorical or metaphorical saying or narrative” or a “(usually realistic) story or narrative told to convey a moral or spiritual lesson or ...

Americans are spending a bit less: Americans spent less in December amid concerns about the economy and mounting inflation, according to new Census Bureau data released this morning. The numbers: “U.S ...

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