Do you know your own shoe size? You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Nike thinks it can change that with a new addition ...

In season 4 of the popular TV show The Big Bang Theory, there’s an episode named ‘The Bus Pants Utilization’ in which Sheldon decides to team up with Penny to help her build an iPhone app which you ...

Nike's app for sneaker fans isn't perfect, but it points to the potential of the company's digital strategy. SNKRS is more than an online shoe store To the average shopper looking for a new pair of ...

In 2019, Nike got closer than ever to its dreams of popularizing self-tying sneakers by releasing the Adapt BB. Using Bluetooth, the sneakers paired to the Adapt app that let users do things like ...

The app that controls Nike's self-lacing shoes, the Adapt app, will soon be shut down and will no longer be available for users to use with their futuristic sneakers. This latest change affects the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Stopping by outlets and department stores to try on shoes is so passé, if ...

I can't even remember how many times I've had to get in line at a FootLocker to buy the latest pair of Air Jordans. But that was years ago, long before websites and apps became the main way I shop for ...

Nike was heavily criticized on social media by iPhone users late last week after it appeared that users of Nike's SNKRS Android mobile app were able to access the surprise drop of its new Nike Queen ...

Nike was the brand that Marty McFly wore on his feet in the classic science fiction flick Back to the Future II. Next to the hoverboard he rode in that film, the shoes that lace themselves are what ...