Researchers came to Dr. Chris Knowles’ school in England when he was 18 years old to run an experiment. They wanted to see which novice drinkers responded the most to alcohol and who would later go on ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. If you close one eye or put a finger to your ear, there’s an ...

I am lucky to have taken some incredible trips, including a recent one to “the end of the earth”: the island of Tierra del Fuego, the southernmost point of South America. In a week, we traveled by ...

Are you a multitasker, a free spirit, or an overly optimistic planner? Experts say these are some of the traits that explain why some people are always running behind. Some people just seem wired to ...

This is the time of year when Nicole Hughes gets constantly distracted by the fall foliage as she drives around North Carolina. "I'm always looking," says Hughes, a biologist at High Point University.

Women tend to live longer than men. There are traditional explanations: Men smoke more. They drink more. They tend to engage in riskier behavior. But the fact that this lifespan gap holds true ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

Researchers are seeing an uptick in cases, as they have every summer since the pandemic began. Here’s why. By Dani Blum Covid cases are climbing again this summer. The Centers for Disease Control and ...

John Drury received funding from the Economic and Social Research Council (reference ES/N01068X/1). Some of the work described here was funded by the Behavioural Research UK Leadership Hub, which is ...

The Federal Reserve has left its key interest rate unchanged for its fourth-straight meeting. The upshot for consumers: The cost to borrow money — whether through credit cards, for auto loans or ...

Why do people believe in conspiracy theories—narratives that attempt to explain events or phenomena without strong empirical evidence? These beliefs can seem puzzling, but they aren’t random.

Generative artificial intelligence is everywhere, but not everyone is ready to embrace it — and it’s not just people who fear that AI might replace their jobs or that ChatGPT will become sentient and ...